The guiding principle of adidas Sport Performance is "Play to Win". Inspired by the motivation of founder Adi Dassler, Sport Performance brings passion for great products to athletes in all sports, allowing them to be faster, stronger, smarter, cooler and natural. The main focus of adidas Sport Performance is on five key categories: football, basketball, running, training and outdoor. adidas Originals is the iconic sportswear brand for the street. It is born with a sport heritage, but lives in contemporary lifestyles, and strives to inspire all in their everyday lives. It is marked by the iconic Trefoil logo that was first used in 1972. Today, adidas Originals brings the adidas heritage from the past into the now, playing on its ability to stay relevant for all walks of life regardless of time, place, style and passions.