PHANTACi is not just a channel for merchandises but also for cultures. It mixes up the essences of street culture, fashion, and sports, emphasizing personal styles by trying to meet different needs. In the form of collection shop, PHANTACi offers all kinds of items featuring well recognized brands, including NIKE (SNEAKER, WHITE LABEL, TECH PACK, accessories), WHIZ, CASIO, STUSSY, and CRAZY SMILES by Michael Lau. By the mix and match, customers are free to express the real selves. PHANTACi has been officially announced in 2008, as one of the TIER 0 stores of NIKE, with the trendiest stores such as UNDEFEATED, ATMOS, and NORT accompanying. PHANTACi sells the hottest items as well as delivers the hottest ideas by top designers.